Your personal brand is a key component of your personal business development strategy. Some tips for building your brand include being a thought leader, acting as a “matchmaker” for your contacts, and developing a signature style, among others.

Mastering the Art of Business Development Blog Series
Article Nine: Building Your Personal Brand Strategy – Part Two

Welcome back. We’ve recently been discussing the seven steps to creating your Personal Business Development Plan. Step Four is to develop your personal brand strategy, which is how you communicate to others in the marketplace who you are and what your value is. Today I am going to explore tips and strategies for building your own personal brand.